Introduction to Mass Communication Assignment Essay Example

Introduction to Mass Communication Assignment Essay Example Introduction to Mass Communication Assignment Essay Introduction to Mass Communication Assignment Essay Business idea supports this vision by offering a wide range of ell-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This advertisement is about the a kitchen activities organized by KEA Singapore, concept is Keep the relationship, KEA believe relationships are meant to last, that is why KEA kitchens are guaranteed for 25 years. KEA hope people can keep the relationship with their family members and friends. At the same time, people get the awards. Target Audience The advertisement targets people of two different class groups, the first rope are the urban middle class working adults, their age between 22-45 years old, they have independent economic capacity, who can accept the philosophy of design and way of life in KEA kitchen products. The second groups are the people who just bought the house, they do not have specific age level, maybe they are old people, and they will update their old kitchen to be new, because KEA has more than 3,000 design solutions. Message Through sentences on the advertisement, KEA use the sentences to introduce this activity, how to join this activity and awards. They use a very motional and skeptical sentence as begin, We believe relationships are meant to last, I think the KEA want to say, in todays society, everyone is busy, some people make a living, some people in order to work, they may begin to slowly forget the past friends or classmates or even a family members. Can your relationship stand the test of time? 25 is a special number in this advertisement and activity. As we know, KEA kitchen has 43 years of history, 25 hours cook-off is represent 25 years, that is KEA kitchens are guaranteed for 25 years, the time also about the live of itched. At the same time, KEA wants to pass a message to public, KEA kitchens are guaranteed for 25 years, but for the people relationship, how many numbers of 25 years do you have? Meaning is we need to cherish our friendship. They show 18 kinds of innovative kitchen products around the sentence, meaning is telling the public this advertisement is about kitchen products. As we know, the most of KEA products are DID (Do it yourself) products, you need to assemble it by your self. Like this activity, cooking competition, also do it yourself, close to the philosophy of KEA. Placement of advertisement For this advertisement is on the Today newspaper, Today newspaper is a free newspaper to the public, KEA advertisement is on the page 7, right slide on the newspaper. I have 2 opinions about advertisement placed. Firstly, Peoples reading habits. Today newspaper as a free newspaper gives to the public in MR. station, people passing the table. Just take newspaper and continues to go. Or people are reading the newspaper while walking, they find the main news to read, maybe they do not read all the pages. So, in the iron 7 pages of Today newspaper, KEA has 3 pages advertisements, a cross- page advertisement (mm*mm) and a full-page advertisement (mm*mm), when the people open the newspaper, very strong visual feeling to the readers. Secondly, nature of the activity. For this advertisement, KEA only want to present an idea through this activity, they hope people to know this activity. At this page, they hope to have a strong effect of publicity. Effects of the messages on the target audience For this KEA advertisement, it adhere the Nordic simple, fresh, natural sensing style, advertisement direct tell the reader, and we have this activity. KEA spread by word of mouth advertising has affected a large part of the people, especially the young consumer grog AS. For the people, get the prize money is not the most important, KEA as a Europe company, they are more focus on humans emotion, people need communication, KEA organizes this event, hope to awaken emotional understanding of people. Encourage people communicate with old friends, they hope cooking with friends or family members together, find out the emotion between themselves. Cooking with friends or family members together in KEA kitchen, an activity becomes a memory, it is easier to be retained in the minds of the audience, which will help the audience with KEA Business, and remember KEA brand. So, it is not just make closer the relationship be;en friends, also make closer relationship between the friends and the KEA, when the people need any kitchen services or products, KEA is their first choice. Messages have been effectively communicated In my opinion, the idea of KEA advertisement has been effectively communicated to the target audience. Firstly, KEA target audience is close Today newspaper target audience, KEA focus on middle-class people and young adults, Today newspaper focus on all kinds of people, middle-class people and young dad Its are only a part of target audience of Today newspaper. Secondly, KEA target audience age level is similar with Today newspaper, most of Today newspaper readers are 20-50 years old, KEA kitchen product target group aged 25-45 years old. Therefore, in same age level, peoples idea also similar. Conclusion In conclusion, this advertisement passes the message to the public, clean argue audience group.

COLLEGE ESSAY WRITING SERVICES made for Your Needs

COLLEGE ESSAY WRITING SERVICES made for Your Needs Studying at college or university and getting diploma is considered one of the largest achievements in life. Sometimes it is hard to grasp all the necessary information. Writing is a great part of educational process. Achieving good marks in different types of writing is important job. But you need help with your college paper, you must know that the help is here. Our college essay writing services are made to help students with all types of academic writing assignments. Our professional team of writers are stand by 24/7 in order to deliver good quality papers. Another great benefit of using our online services is the affordable price. Studying at college and handing in all written works on time is made possible.   When a paper is needed, go ahead and talk to the Customer Support services. They will be able to answer your questions 24/7. Order placements just takes minutes. The completed paper is being emailed to you according to the existing order deadline. Getting help with your academic writing is easy.

Henry Grantt Essay Example | Topics and Well Written Essays - 1250 words

Henry Grantt - Essay Example ("Wikipedia") Upon graduating from the John Hopkins College, Gantt worked as a schoolteacher and draughtsman. He then pursued mechanical engineering and was employed by Midvale Steel and Bethlehem Steel in 1887. In these companies, he worked as a management consultant in collaboration with Frederick W. Taylor, known as the father of Scientific Management. ("Wikipedia") Gantt became influential during the early 1900s when his proposed management theories and tools where broadly recognized in the world of business. As one of the pioneers of the Scientific Management movement, Gantt believes that management problems should be studied according to scientific methods. This entails the elimination of guesswork, setting a proper task for each man and allocating apt rewards for the achievement of assigned tasks. (Gaus) His most prominent legacy to the management discipline is the Gantt chart, an important tool in project management. Aside from this, Gantt also focused on developing motivational schemes, reward systems, methods of measuring efficiency as well as the importance of leadership qualities and management skills in building effective industrial organizations. ("Gurus") Gantt is recognized as a forerunner of the Human Relations School of Management. He "humanized" the prevailing salary scheme during those times, which was based on Taylor's piece-rate system, by developing a pay incentive scheme comprising of a guaranteed minimum wage plus bonus system ("Gurus"). With Gantt's proposed wage program, bonuses are provided for workers who accomplished their jobs in less time than the benchmark set (Higgins). This served as the motivating factor for workers to strive to become more productive in completing assigned tasks. He advocated this type of incentive scheme because he deemed that this would result in the congruency of interests of both employers and employees. He believed that organizational efficiency could be substantially enhanced by further improving the productivity of workers in the same pace as that of production technology. (Knoedler) In terms of employee training, Gantt disagreed with Taylor's vision that the purpose of training was primarily to assist employees in learning and perfecting rudimentary tasks. During his stint as management consultant, he permitted machinists to experiment with new methods until they were able to discover innovative means of improving their productivity and earning bonus based on the quality of their performance. (Knoedler) Given these findings, Gantt had indeed refined and expanded the human resource management theories asserted by Taylor (Henderson). Furthermore, he believed that all corporate undertakings should be in line with human nature. Gantt posited, "We cannot drive people; we must direct their development." ("Professional Development in Private Sector") Gantt's influence on wage incentive and training schemes is still remarkable until now. Nowadays, companies tend to relate their bonuses and other benefits on employee performance which in return is based on the meeting of specific objectives or targets set for each employee. Moreover, companies provide relevant trainings and seminars for

Chevron Australia's Current Organisational Sustainability Protocol and Case Study

Chevron Australia's Current Organisational Sustainability Protocol and Business Expansion - Case Study Example In fact, the chevron Australia stands out as one of the largest development alliances in the land. This is with the coming up of the gorgon gas project in particular as the single resource project in the land. Chevron stands out to hold the highest expanse of natural gas of which meets the needs of Australia as a whole. Historically, the company has been successful to produce a capacity of oil at the barrow island for about forty five years now. This is alongside other participants in the market hence declaring its capacity as high. The company has been structured into various departments all of which work out in the success of increasing energy in the country. A look at some of the projects for which the company has come about includes the gorgon project that has been mentioned earlier. This project in particular has been cited as one of the highly rated ones in Australia. The endurance of the project is through the greenhouse gas efficiency that the company has brought in place. On board the company has brought in capacity machines that enable the injection of carbon dioxide that enables the occurrence of the gas to the project. This is one of the sustainability measures that the company has taken into place. ... As such this is one of other sustainability measures that the company reveres. The participation of the company in a long time towards the venture of the offshore liquefaction mechanism brings into place the production of natural gas dating since the year 2008. Again, chevron stands as a venture that is in collaboration with the development of gas production with the browse project. This venture is in itself a well calculated motive of the Australian company by the name wood side that enhances a great combination of oil. The prospective future of the company thus is high owing to the capacity of its machinery as well as the personnel in the company. The methods that the company uses into the tapping of innovation and inventions are method that shall enable the company to keep going despite all in the nation.3 As such, I believe that the company has got a sturdy foundation for which the expansion is imperative. In the first place the company stands out due to the profits that it gener ates through its provision of energy in the regime. This is one of the positive allures of the company for which it has got a competitive edge among the others. Again, the machinery that the company has acquired enables it to work through various other projects in the future and hence is self sustainable without having to outsource from other companies. The personnel of the company are also another positive appeal of expansion for which the possibility of expansion stands out.4 The personnel are well expertise in their various fields and hence understand the market properly hence giving it an edge. The factor that the company has got wings in other countries across the globe is another sustainability protocol that the organization has got.

Your assignment is to identify what you regard as the chief ethical Essay

Your assignment is to identify what you regard as the chief ethical problems in your professional life. Then determine a method of arriving at the best solutions to these problems - Essay Example For instance, I do sometimes come across employees checking their own email accounts during the time they should be working for the organization. There also happen to be employees who happen to be organizational bullies and do not desist from harassing their subordinates and colleagues while being engaged in the day to day activities in the organization. Sometimes, I also come across instances when my juniors engage in fraudulent behavior that happens to be considered a major ethical breach. In such instances, where the acts and decisions of individual employees amount to a larger organizational loss, I do adhere to utilitarian ethics while acting. If the working of an individual employee harms the well being and viability of the larger organizational environment, I seldom hesitate from taking a swift and decisive action against such employees (Schminke, 1998, p. 141. If the issue happens to be minor like checking of personal email, I issue a swift warning to the concerned employee. In case of graver acts like a fraud, I make it a point to take a serious decision against the concerned employee, so that it would deter the other employees from indulging in unethical behavior while serving the organization. Employee working conditions do present major ethical dilemmas for most of the managers and I do not happen to be an exception. Many a times, I come across situations, when the working conditions of the employees happen to be less than satisfactory. I also have to grapple with situations when I feel that a particular employee is not being paid in consonance with the time and efforts being put by one. In such scenarios I believe that utilitarian ethics do not serve me well while taking decisions to ameliorate the situation. In such situations I take ethical decisions that involve opting for the nobler hypothesis amongst the range of available approaches and possibilities. While taking decisions I make

Fiancial Information for managers Coursework Example | Topics and Well Written Essays - 1000 words

Fiancial Information for managers - Coursework Example The four financial statements are the income statement, balance sheet, the statement of retained earnings, and the statement of cash flow. The purpose of this paper is analyze and describe how managers can utilize ratio analysis to analyze the financial results of an enterprise. Managers can utilize the data contained in the financial statements to perform analysis of the financial state of the company. A technique that can be used by managers to analyze the financial performance of a corporation is ratio analysis. Ratio analysis involves using financial formulas that utilize whose inputs are data retrieved from the financial statements of the company. There are different categories of financial ratios. Two of those categories are liquidity, profitability, and financial leverage ratios. In order to illustrate the value of ratio analysis this paper includes a ratio analysis of Marney Ltd. Appendix A shows financial ratios corresponding to the fiscal years 2008 and 2009. The ratios that are included in the analysis are gross profit margin, operating profit margin, current ratio, acid test ratios, average sales period, and average settlement period for account receivables. The gross margin of a company is calculated by dividing net profit by sales (net income / sales). Managers should seek a high gross margin metric. Firms that have low gross margin are not attractive common stock investments because its profitability is poor and the firm may run the danger of ending up with negative net margins. Gross margin is considered a ratio of broad profitability (Garrison & Noreen, 2003). The gross margin of Marney Ltd in 2008 was 46.3%. The gross margin figure of the company is good. In the following year the gross margin of the company was 41.4%. The movement in gross margin of the company from one year to the other was a reduction in gross margin of 4.9%. A reduction in gross margin is a bad sign. The reduction in gross margin could have occurred due to higher

Civil Rights & Civil Liberties Essay Example | Topics and Well Written Essays - 500 words

Civil Rights & Civil Liberties - Essay Example In this case, political rights are lined up with other civil rights and liberty Civil rights in America are enshrined in the Civil Act of 1964. The Act was enacted during the presidency of John Kennedy, who rose to power in the year 1960. A large number of contemporary have a bill of rights or a constitutional document that seeks and enumerate to guarantee civil rights. In the united state of America, several constitutional amendments have been effected to ensure that every person enjoys civil rights to unlimited levels. In addition, additional clauses have been enacted to the 1964 Act to ensure that the government of the day does not undermine them (Baker, Thomas, 2006). During the 2008 run-off for presidential elections, the then senator for Illinois delivered a highly spirited campaign speech that was full of charming promises. Political analysts declared that should the pledges embedded in the speech be actualized, the Americans would experience excellent political and economic atmosphere. In the speech, commonly known as ‘’a more perfect union’’, Obama explained the electorates the steps he would take to reduce the poverty index in the united state of America. To eliminate the gap between the poor and the rich, Obama outlined the tax measures that his government would implement. The policy would exempt the poor from bearing tax burden, and hence more income would be available for their use (Baker, Thomas, 2006). Concerning the war in Iraq, the then-senator advocated for immediate withdraw of American troops. In his speech, he asserted that a long lasting solution would be established through consultative engagements, not through military operation. In addition, Obama promised good working condition for all workers and increased social security for retiree. Furthermore, he promised to improve the economy so as to cut down on unemployment and reformed heath sector. To a large extent, the